1, Omit needless words. Keep your language simple and accessible.
2, Use action voice over passive voice. Choose strong verbs. Avoid adverbs.
3, Write for one real person, and make it sound natural aloud. Engage the imagination by using sensory detail, active scenes, and vivid metaphor.
4, Write regularly. Draft first – don’t worry about perfection on the first pass. Then revise to clarify and tighten.
5, Write what genuinely matters to you.
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